Wednesday 23 July 2014

Licensed Sports Merchandise Market - Global Analysis and Industry Outlook, 2014-2020

Posted on 04:53 by Unknown
Sports licensing includes licensing of symbols, logos, names of players and names of varied sport organizations. The sports body is known as licensor whereas company leasing rights is known as licensee. In particular, licensor selects licensee that helps to enhance the brand image of sports organization and teams. Expenditure on sports merchandise determines the wide polarization of buying habits, with retail and entertainment at one end and e-commerce at the other. Today, consumers are increasingly spending on sport leisure at high end malls and departmental stores. Hence, sports organizations are seeing phenomenal rise in merchandise transactions.
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Licensed sports merchandise is sold through entire range of retail which includes super markets, drug stores, departmental stores, specialty stores and online stores. Merchandising enables efficient engagement with fans who cannot attend matches, thereby helping to monetize sports brands. For example, Nike permits customers customize their trainers by sharing their designs and opinions with friends in person and online. This helps Nike to understand the needs of its customers and ensure that they come back.
Despite the recent troubled economy, sports industry continued to thrive. Licensed sports merchandise is driven by popularity of college and university level sports team. Additionally, the convergence of entertainment as sports is raising the usage of social media. Growth in licensed sports merchandise market is closely linked with consumer spending patterns. When sports team and fans are considered, identification with the team have greatest importance in purchasing licensed merchandise. Today, fans purchase licensed sports merchandise because they feel like they are part of the team. Additionally, a good design of store where licensed merchandise is implemented can help to create an increasing effect on purchase rate. The major challenge for licensed sports merchandise market is increasing pressure to grow sports merchandise in international market while maintaining the integrity of competition and local support base. They key trends driving the licensed sports merchandising include proliferation of digital origin properties, alternative deal structures and decline in licensing contracts.
The key major restraint for licensed sports merchandise market includes high entry barriers such as procuring licensing rights and sustaining brand identity. Additionally, availability of duplicate products and consolidation of retail business is acting as key restraint for licensed sports merchandise market.
Various product category of licensed sports merchandise includes gifts and novelty, stationery and paper, food and beverage, apparels, accessories and footwear, and games among others. Geographically, North America leads the licensed sports merchandise market. In U.S. sports licensing is dominated by Major League Soccer (MLS), National Hockey League (NHL), Major League Baseball (MLB), National Football League (NFL) and National Basketball Association (NBA) among others. Asia Pacific and Latin America is considered to be fastest growing region in licensed sports merchandise market. This owes to increase in disposable income and luxury spending. The key players in licensed sports merchandise include VF Corporation, G III Apparel Group Ltd., Fanatics Inc., Reebok International Limited, Nike Inc., GSI Commerce, Dreams Inc, and Knights Apparel Inc. among others.
This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
  • North America
  • Asia Pacific
  • Europe
  • Rest of the World
This report provides comprehensive analysis of
  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for upcoming years
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Wednesday 9 July 2014

Single Point Anchor Reservoir (SPAR) Market - Global Industry Analysis, Market Size, Share, Growth, Trends And Forecast, 2014 - 2020

Posted on 03:04 by Alina Martin
Single Point Anchor Reservoir Market
SPAR is a type of floating oil platform which is generally used to carry out offshore drilling activities in ultra deep water regions. It is a vertical floating platform which is moored by a semi-taut mooring system. A SPAR platform comprises of a large diameter and a single vertical cylinder that supports the deck. The cylinder is filled with a material which is denser than water and lowers the centre of gravity of the platform and provides stability. The cylinder is normally located at the bottom of a chamber. They are anchored to the sea bed by way of the spread mooring system through a chain wire or by a chain polyester composition.

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SPARs are segmented on the basis of their types such as cell spar, classic spar and the truss spar. Cell spar comprises of a large central cylinder which is surrounded by small cylinders of various lengths. At the bottom of the long cylinders is the soft tank that contains the heavy ballasting material which is almost same as that of a truss spar.

Presently, only one cell spar is in operation worldwide. Truss spar contains a short cylindrical hard tank in comparison with a classic spar and has a truss structure connected at the bottom of hard tank. At the bottom of the truss structure lays a relatively small square shaped soft tank that contains the heavy ballasting material. Majorly, truss spars are generally used to carry out offshore drilling activities of this type. The classic spar comprises of the cylindrical hull with the heavy ballast at the bottom of the cylinder.

The torso of the SPAR platform is further segmented into four divisions. Besides, from the uppermost portion that is visible over the surface of the water, there are other three components that demarcate the entire construction of the spar platforms; first component provides the required buoyant thrust to keep the platform raised above the water’s surface. The second segment of the platform provides the storing facilities required to store the extracted crude oil. A third section of the platform provides the required ballasting to carry out drilling activities. Thus, it helps in the construction to be solidly moored while providing better stability especially from tides and harsh water.

Neptune spar was the first spar designed for carrying out oil and gas production in the Gulf of Mexico. It was installed in September 1996 by Kerr McGee. The world's deepest production platform is Perdido, a truss spar installed in the Gulf of Mexico with a water depth of more than 2,300 meters. It is owned by Royal Dutch Shell Plc and was manufactured at a cost of USD 3 billion.

Emerging economies, growing population and rapid industrialization are some of the key drivers of the single point anchor reservoir (SPAR) market. However, high costs and long time required to manufacture the single point anchor reservoir can hamper the growth of the market. The ample amount of opportunities lies for single point anchor reservoir owing to a large number of upcoming drilling projects in offshore regions.

Some of the key players in the business of SPARs are Hyundai Heavy Industries, Samsung Heavy Industries Co.Ltd, Teekay Corporation, SBM Offshore N.V, Mitsubishi Heavy Industries, Technip S.A and Bumi Armada Berhad among others.

This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
  • North America
  • Asia Pacific
  • Europe
  • Rest of the World
This report provides comprehensive analysis of
  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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